Warner Music Group
2019–2020
merchandise, and single artwork while contributing to the identity rollout for SP5DER Worldwide. Work included artwork for Lil Keed’s
Billboard-charting single “Fox 5” and multi-market tour executions across North America.
Art Direction: AJ Greene
Graphic Design: Justin Connor
Chromatique Lab
Founder & Creative-Director
2015-Present
Founder & Creative-Director
2015-Present
Chromatique Lab is an independently developed ready-to-wear brand built as a unified visual system across product, campaign, and environment.
I led identity design, product direction, and campaign production — establishing a typographic and color-driven language applied across apparel, digital platforms, and physical placements. The brand achieved organic cultural visibility through artist wear, editorial photography, and street-level installations.
I led identity design, product direction, and campaign production — establishing a typographic and color-driven language applied across apparel, digital platforms, and physical placements. The brand achieved organic cultural visibility through artist wear, editorial photography, and street-level installations.
Photography: RAYSCORRUPTEDMIND, Sinister Mind, Justin Connor
Sony Music Entertainment
2020
The concept centered on reinterpreting the iconic “I ♥ NY” mark — replacing the heart with a silhouette of Yams’ facial birthmark. A universally recognized symbol became a personal tribute, instantly understood within the room without explanation.
The hoodie was designed as a complete garment system: a high-contrast white base for visibility on stage, a bootleg-inspired back graphic grounding the event context, and a sleeve detail adding depth and collectibility.
Featured by Hypebeast as part of the exclusive Yams Day 2020 drop and worn on stage at Barclays Center. The event raised $200,000+ for the Always Strive & Prosper Foundation.
Graphic Design: Justin Connor, Hannan Hussain
Only the Midnight Watches
GONE MⒶD Records
2019
The typographic system was deployed consistently across every touchpoint — album packaging, event posters, streaming graphics, and billboard. A fully independent release executed with the visual coherence of a major label campaign. The polaroid session photography added a raw, documentary layer that grounded the aesthetic in the artist's world and set the tone for an ongoing creative partnership that continues through every release.
The campaign culminated in a listening event at Downtown Arts Collective in Orlando, the artists hometowns — accompanied by a pop-up shop with original merchandise designs printed specifically for the release — and a billboard placement alongside
a full rollout across Apple Music, Spotify, and Tidal.
Graphic Design: Justin Connor
Photography: Tahneek Rahman
Justin Connor
National Mango Board - Joyride Campaign, 2019
Commissioned by the National Mango Board — a USDA-regulated commodity board representing mango farmers and importers across the United States — to design a limited-edition merchandise campaign that would extend the brand into culture and drive consumer engagement beyond traditional food marketing.
The brief was simple but the challenge was real — mango is a beloved fruit with strong cultural resonance across Latin, Caribbean, and Asian communities, but the National Mango Board's visual presence had never reflected that energy. The goal was to create limited-edition merchandise for a national college tour, hitting cities across the US with high student populations to build brand awareness with a younger demographic.
The concept was a tour tee — the kind of graphic you'd see on a band tee or a vintage college shirt, but built around mango. That framing gave the design permission to be bold, nostalgic, and culturally resonant rather than corporate or literal. Three colorways were developed — charcoal, sage, and terracotta — each wearing the tour city list and mango graphics in a way that felt like something students would actually keep and wear long after the event.
Creative Direction: Madline Kang
Graphic Design: Justin Connor
Graphic Design: Justin Connor
Fitness Ventures LLC - Crunch Fitness, 2024-Present
Commissioned by the National Mango Board — a USDA-regulated commodity board representing mango farmers and importers across the United States — to design a limited-edition merchandise campaign that would extend the brand into culture and drive consumer engagement beyond traditional food marketing.
The brief was simple but the challenge was real — mango is a beloved fruit with strong cultural resonance across Latin, Caribbean, and Asian communities, but the National Mango Board's visual presence had never reflected that energy. The goal was to create limited-edition merchandise for a national college tour, hitting cities across the US with high student populations to build brand awareness with a younger demographic.
The concept was a tour tee — the kind of graphic you'd see on a band tee or a vintage college shirt, but built around mango. That framing gave the design permission to be bold, nostalgic, and culturally resonant rather than corporate or literal. Three colorways were developed — charcoal, sage, and terracotta — each wearing the tour city list and mango graphics in a way that felt like something students would actually keep and wear long after the event.
Commissioned by the National Mango Board — a USDA-regulated commodity board representing mango farmers and importers across the United States — to design a limited-edition merchandise campaign that would extend the brand into culture and drive consumer engagement beyond traditional food marketing.
The brief was simple but the challenge was real — mango is a beloved fruit with strong cultural resonance across Latin, Caribbean, and Asian communities, but the National Mango Board's visual presence had never reflected that energy. The goal was to create limited-edition merchandise for a national college tour, hitting cities across the US with high student populations to build brand awareness with a younger demographic.
The concept was a tour tee — the kind of graphic you'd see on a band tee or a vintage college shirt, but built around mango. That framing gave the design permission to be bold, nostalgic, and culturally resonant rather than corporate or literal. Three colorways were developed — charcoal, sage, and terracotta — each wearing the tour city list and mango graphics in a way that felt like something students would actually keep and wear long after the event.
Creative Direction: Justin Connor
Graphic Design: Justin Connor
Graphic Design: Justin Connor
Art Direction + Brand Design
Curently @ Crunch Fitness
justinconnor@mail.com
Art director and brand designer with over eight years of experience developing culturally relevant brand systems across music, fashion, and consumer brands.
My work spans global music releases, artist merchandise and tour campaigns, and integrated brand initiatives across digital, retail, and live environments.
Currently leading design at Fitness Ventures — Crunch Fitness, overseeing creative across 80 locations while collaborating with artists, labels, and brands including Sony Music, Warner Music Group, and YSL.
Education
The University of Central Florida
B.A. Visual Arts & Emerging Media Management
2019
Sony Music Entertainment
Warner Music Group
Universal Music Group
AWGE (A$AP Rocky)
Young Stoner Life Records
The Migos
Crunch Fitness