Fitness Ventures LLC - Crunch Fitness, 2024-Present

Fitness Ventures is one of the largest franchise operators in the Crunch Fitness system, managing a portfolio of more than 90 locations across the United States. As the organization's in-house designer, I was responsible for developing scalable creative systems that could be deployed across a wide range of marketing channels, facility environments, and regional market requirements.

The work extended beyond individual campaigns to include multi-channel advertising, environmental branding, facility launch initiatives, in-club digital experiences, and brand-supporting creative designed to maintain consistency at scale. Projects regularly required adaptation for localized markets, compliance-specific regulations, and diverse member demographics while preserving a cohesive brand experience across the portfolio.

The following work highlights a cross-section of campaign development, environmental design, and brand implementation created to support member acquisition, facility growth, and operational marketing efforts throughout the Fitness Ventures network.