ABOUT

one-three
Only the Midnight Watches
GONE MⒶD Records
2019Brought in by artist one-three, distributed through Franco Forever under exclusive license to Gone Mad Records — work spanned album packaging, music video direction, event creative, merch, and a full streaming release campaign.

The typographic system was deployed consistently across every touchpoint — album packaging, event posters, streaming graphics, and billboard. A fully independent release executed with the visual coherence of a major label campaign. The polaroid session photography added a raw, documentary layer that grounded the aesthetic in the artist's world and set the tone for an ongoing creative partnership that continues through every release.

The campaign culminated in a listening event at Downtown Arts Collective in Orlando, the artists hometowns — accompanied by a pop-up shop with original merchandise designs printed specifically for the release — and a billboard placement alongside
a full rollout across Apple Music, Spotify, and Tidal.Creative Direction: Justin Connor
Graphic Design: Justin Connor
Photography: Tahneek Rahman
Justin Connor